Automotive Update: Auto dealers have never had trouble defining their target list. They do not expect a customer to drive 300 miles to purchase a vehicle from them. That's why dealerships have historically been local television’s biggest advertiser. That is why television sales reps need to understand the automotive industry inside and out. That's where our monthly Automotive Updates come in. These comprehensive reports include current car and truck sales figures and expert articles on relevant topics like the new energy standards, the rising cost of gasoline, the latest rebate and incentive plans, satisfaction studies and marketing trends.
